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Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

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  • As an Internet marketing strategy, SEO
    considers how search engines work, what
    people search for, the actual search terms
  • Designing accessible content requires designers and developers to pay attention to the user experience.
  • A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible.
  • Creating and posting site and site substance
    is an imperative approach to convey vital business to an organization.
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